Yes. That’s what I said… or will be saying soon enough. In the very near future it is more likely you will “watch” LinkedIn than “read” it. You won’t just click on this article to read what I have to say. It is far more likely you will watch a video of whatever issue I am presenting. In fact, LinkedIn and almost every other form of web-based B2C and B2B media will be driving their message with concise, high production value video.
The evidence is mounting quickly and a broad consensus is forming that video is the future of content marketing and businesses that fail to include it in their internet marketing strategies will do so at their peril. According to Cisco, video will account for over 70% of all consumer internet traffic by 2017. Video-on-demand traffic is set to triple over that same period.
Recent studies show that more than half of companies are already making use of video and that is projected to continue to rise as the results for the earliest adopters continue to illustrate the endless possibilities. Nielsen discovered that 70 percent of brand marketers intend to increase their usage of social media like Facebook, Twitter and LinkedIn and 64 percent of those indicated video content will dominate their strategies moving forward.
According to one source, approximately 63 percent of advertisers will be spending more on brand marketing this year, with brands funneling resources toward social media marketing dominated by video content. Video is unparalleled when it comes to potential reach. For example, YouTube gets more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook. Now add to that how much Facebook’s model is increasingly moving toward video content. Video can give you access to all this. What other form can deliver on all of this?
And yes, video is becoming more and more affordable to small businesses? The cost of professionally produced video has come down significantly over recent years. But more importantly, can you afford not to utilize this rapidly emerging leader. What will set you apart from the pack and even more crucial, who will get out in front on this rapidly transforming marketing trend? If not you, then who? One of your competitors?
Now, the proverbial icing on the cake… given all the white noise of an already over-messaged world suffering from information glut, small businesses especially must provide its messaging in tasty, bite sized morsels that are easily digested or they will simply become lost in the din or overlooked in the wash of competitors. So, if a picture paints 1,000 words then one minute of video is worth 30,000 words – and no amount of words will ever compare to well produced, emotionally intelligent, concisely crafted video. And you can take that message to the bank.